Law firm website pricing ranges from about $800 for a template-based DIY build to $25,000+ for a fully custom brand identity, website, and content strategy from a specialized legal marketing agency. Most law firms in Alabama should be looking at the $3,000–$8,000 range for a professional custom site. Here's exactly what drives cost up or down.
Template Sites: $800–$2,500
Template-based builds use pre-designed themes with your logo, colors, and content dropped in. The result is functional but generic. For a solo practitioner or a firm where the primary lead source is referrals, a template site is often sufficient. The risk is in differentiation — if your site looks like every other firm in your city, you're competing on nothing but name recognition.
Custom WordPress Sites: $3,000–$8,000
This is the right range for most Alabama law firms. A custom WordPress build gives you a design specific to your firm, a content management system you can actually use, proper mobile optimization, and integration with your intake tools. At this price point, you should expect original content, a clear conversion flow, and practice area pages built for local search.
What Drives Cost Up
- Number of practice area pages (each needs original content)
- Attorney bio pages with photography
- Custom intake forms and CRM integration
- Client portal functionality
- Ongoing SEO and content strategy
What We Charge
Our law firm website projects start at $3,500 for a complete custom site. We work with small and mid-sized Alabama firms. Contact us for an honest conversation about what your firm needs and what it would cost.